My 9-to-5 Job: Copywriter & Online Marketing Specialist
I’m one of those people who actually enjoys hearing about what others do for a living. Usually it’s something very different than what I expected them to do or is a complete 180 from the type of work I do. I’ve mentioned a bit about what I do for a living here and there, but I’ve gotten a lot of questions about it from my readers (as well as people I meet in real life).
Since I graduated college (with a degree in Communications and Public Relations), I’ve been working at a small marketing agency about 20 minutes from my house. My proper title is Copywriter and Online Marketing Specialist. What’s that you ask? Well I’ll try to explain it.
People hear the term “copywriter” and instantly their mind goes towards Mad Men. Now I don’t happen to get that channel, so I’ve never been able to watch. But I do know that it takes place at an advertising agency and one of the characters is a copywriter. But I can assure you my job isn’t quite like that (or maybe it is?)
For the copywriting part of my job, I essentially write all the content for our clients. This includes press releases, blog posts, all the text on their webpages, the descriptions for the products on their websites, and much more. My clients range from local businesses to large clothing retailers, so I get to write about something different each and every day. For example, I’ve learned so much about home remodeling, gardening and fashion from writing content for my clients. I must say that it’s pretty cool to open a clothing catalog or browse a retailer’s website and see the things you wrote right there on the pages. Knowing that thousands of people are reading things I wrote is an awesome (and scary) feeling. Maybe they bought that specific product because they liked how it sounded- wouldn’t that be ideal?
For the online marketing part of my job, I work in the SEO field. SEO stands for Search Engine Optimization. Without going into boring details, SEO is basically what makes your website rank higher on search engines. There is a lot of work that goes into making this happen, and I get to help take part in that by writing optimized copy (as mentioned above) and editing website’s content and photos. I also get to dabble in social media, promotion and some affiliate marketing.
So basically I get to write a lot of stuff that makes businesses and brands rank high on Google so more people can see them and then buy their product. Pretty cool, right? I’m shamelessly plug my Linkedin account on this post because I can. I’d love more connections- add me here.
So now tell me- what is it that you do for a living?
You have a very interesting job, I only know about it because I loved my technical writing class in college and was close to my teacher that kinda did a similar job. But since I’m more of a techie and I had a better disposition to science I got a computer programming degree and now I work as an IT quality assurance/ Automation specialist. I basically, get the test our in-house software to make sure it works fine. The interesting part is that I write a program that tests the software like a human being would, but since it’s a program it’s 10 times faster. I hope this makes sense lol, I didn’t want it to get lengthy.
Wow that’s awesome! You definitely are a smarty pants Rachelle 🙂
Def had no idea that’s what you do! I absolutely love writing but don’t know the first thing ab SEO. Kind of jealous!! What kinds of things do you get to write about?!
Our clients range from fashion retailers to a seed company, a hardware company to a jewelry company- it’s all over the place!
I knew a little about your job but it was definitely nice to learn more. What a plus that you get to learn a lot about SEO. I love knowing the 9-5 job of bloggers, I’m a Kindergarten teacher in case you were wondering lol! xo
I knew that- how fun! My boyfriend’s mother is a pre-school teacher, and she always has fun stories to tell!
What a cool job you have! That’s really neat that you work with SEO especially since I’m still trying to figure it out. 🙂 I’m a social worker working with seniors but my dream is to open my own clothing store one day.
I’m hoping to do some posts or an e-book about SEO for bloggers (when I get a free minute!) & that’s a great dream to have!
Lol, this could also be the same for authors.
well you know what I am about to do 😉 I love hearing what people do and I definitely will ask you more questions!!
yes! So excited to see how you like it!
I do quite a bit of writing in my day job but my title is actually graphic & web designer. Really, I’m my company’s jack of all trades. I’m currently working with an SEO consultant (so probably someone very similar to you!), there is so much that goes into it!
That’s awesome though! I feel like we have similar job duties, too!
That actually sounds super cool Rachel!
That actually sounds pretty cool! It seems like it would hard to get bored at your job because you always get to work with a different brand or different topics (like gardening to fashion)
Very true! Although writer’s block sometimes happens, but that’s normal 😛
What an interesting job! My sister does something similar at a real estate company. Thanks for giving us a look into your career 🙂
Interesting! I’m so clueless when it comes to SEO, but it is something that I am working on.
I’m hoping to write some more helpful posts or an e-book about it for all my blogger friends!
Are we the same person??
I love hearing about other people’s jobs too! Especially in the blogging world. Yours sounds so perfect for you!
I think YOURS sounds so interesting- I love your videos and hearing about the fun events you get to participate in (and now with your new job, all about the clothes!)
Your job sounds cool! It’s definitely something I’d be interested in if I were a better writer!
Just sent you a linkedin connect request! I work in online marketing too so my job is somewhat similar 🙂
That’s so awesome! I’m glad I posted this because I’m learning so much and how many of my blogger friends have similar jobs!
You know I can completely 110% appreciate this post! 🙂 Love it! My official title is Marketing Copywriter & SEO Specialist but just working for “one client” aka where I work haha. I always thought it would be fun to work at an ad agency or PR firm and work for multiple clients! Just fun to write about different things. I’m not in charge of our press releases though. I kind of miss writing those! Also, that image is AWESOME-NESS. YES!
Your job sounds interesting! It’s nice to be doing something different each day and learning about new stuff is definitely a major plus!
I bet I’ve totally bought something because of what you wrote… wouldn’t that be so cool!? 🙂 I used to work at an agency that does online marketing too, but I didn’t so SEO, I was on the PPC side, back when that was all the rage. Now I do online editorial.
haha that’s awesome- we do PPC here, but it’s not my specific job. I always wondered what you did for a living and now I know!
It’s so interesting to learn a little bit more about your everyday life! I could never write about my job though because finance and rebates would put people to sleep.
i wish i knew more about SEO! I work in public relations for consumer clients in the lifestyle/sports industry, so i feel ya on the press releases & blog posts! x
I’m in wine marketing. I could make a pretty interesting graphic like the one you used. We don’t sit around outside and drink wine all day 🙂
That’s so cool though!
I absolutely love hearing about jobs! Your job sounds so interesting! I know next to nothing about SEO though. Are you going to share some tips? 😉
I’ve done a few in the past and hope to do more in the future!
Thanks for sharing more about your life…I love hearing what other people do for a living too! Sound like you never get bored at work!! 🙂
I added you on Linked In 🙂 I am actually starting a “job series” over on my blog. Thanks for sharing this as I’m about to write a similar post about what I do and how I got there! Maybe you will guest post for me in the future! =]
What a fun job! (and what a perfect career direction for a blogger- smart lady!)
thanks ! A lot of what I do has greatly helped my blog!
What an awesome post! I really love hearing about my blogger friends! I hope we can stay in touch =) I’m actually still a student. I’m getting my doctorate in piano performance. I teach and perform classical music while studying! =D
i love that you share what you do! i work in men’s merchandising for an apparel company- and i also help with men’s internet merchandising—so i work VERY closely with copywriters! Such a creative position!
that’s so awesome! A lot of the brands we work with have men’s clothing!
i also love hearing what others do too! i currently work in social media for a jewelry ecommerce website, and since it is a start up, i also help here and there with copywriting and some graphic design!
LOVED the graphic! It’s always interesting the different perceptions people can have on a job they think they “know.” I enjoyed reading what it is you really do and how much you learn from it in the process! Is SEO something you learned in college, or picked up over time? It’s something I want to learn.
Also, adding you on Linkedin!
I actually knew nothing about it in college. I was hired for my communications background and writing skills and then learned everything about SEO at my current job! I’m hoping to do a little blogger course about it!
It is always interesting to hear about what people do for a living! I’m a radiologist, so I interpret x-ray, CT, and MRI exams. I also do image guided joint injections, mostly of shoulders and hips. I love my job, but it’s not very creative which is one of the reasons I enjoy blogging and reading blogs!
That’s so awesome! So different from blogging, but in a great way!
Love this! I’m a nerd who loves hearing the details about what other jobs are. Super cool that your job involves SEO – I’ve always wanted to learn more about it to help out my blog! As for me, I do PR on the agency side for big tech clients. I used to do a mix of consumer & B2B, but I’m loving this tech thus far!
It’s crazy how I went to college for PR but ended up in SEO (as you know, PR jobs are hard to find!) but I’m glad you enjoy your new job so far!
Your job sounds pretty interesting I must say, much more than mine! I am a Graphic Artist Representative. It’s very detail oriented, very tedious. Yuck. hahaha
love the pic Its funny! sounds like you have a pretty cool job
Yes- they are very similar!
I’d loveeee to learn more SEO from you! x
Loved reading more about what you do! I wish I knew more about SEO and would definitely love more tips from you in future posts!! It’s interesting how so many bloggers seem to do similar or related things in marketing, PR, social media, etc – it makes sense though! I work for a swiss bank as a financial advisor doing investment management, portfolio analysis and financial planning – totally unrelated to my blog!
That’s so cool!
Fun post! Honestly, I never knew what a copyrighter’s work entailed. I’m glad you’re loving it. I’m an Operations Priority Specialist for a financial services firm. In a nutshell…I’m trained in five different departments and rotate on a weekly basis. It doesn’t require an ounce of creativity, which is why I’m a blog writer and reader:)!
haha that makes a lot of sense then!
Hi! I’m a new follower. It was really great to learn what you do as a copywriter. It sounds like an incredibly interesting job to have – well as far as learning about different brands goes, at least! I am studying literature and journalism at the moment in university and am thinking of a career in teaching High School English, but the creative in me would love to write articles and get published. I’m hoping there is a way for me to do both!
Thanks so much!
Just recently came across your blog and a) I love the design, who did you design work or did you just customize it yourself? and b) I actually work in copywriting and online marketing with emphasis on SEO, too! Small world — love hearing about it from another point of view!
Liz- thanks so much! I actually did my design myself. I’m thinking of doing some freelance blog design possibly in the future. Shoot me an e-mail if you’re interested! That’s so cool that we work in similar jobs/fields!
Rachel, that post is so super excited and I really enjoyed what you actually do. I doesnt surprise me as I really love the content your wirite on your blog, so doing this for living is pretty amazing. Learning so much about businesses and brands totally enlarge your horizons. I have studied business law and work as a Human resources representative, pretty much conducting interviews and hiring themin my company 🙂
Aw thank you so much! I studied Human Resources a bit in college- that’s so cooll!