The Best Natural Makeup Brands
Ten years ago, there weren’t many eco-friendly or natural makeup brands out there to choose from. I also was still in high school, so I wasn’t that good at choosing or applying makeup. But now that I’m older and ~wiser~, I try to be mindful about what I put on my face and body. While I’ll admit I don’t commit to only using 100% natural makeup brands, I do try to incorporate as many as I can into my routine. Here are a few of the eco friendly makeup brands I’ve tried and loved.
Ilia Beauty
Ilia Beauty takes an ethical-sustainable approach to their beauty products, including only certified organic bio-active botanicals that nourish and rejuvenate the skin. In fact, each product is filled with up to 85% bioactive organic ingredients. In comparison to similar brands, Ilia’s packaging is modern and sleek (not the typical “I’m an organic brand so look at my bamboo container”), which I think is a major selling point for them.
Product to try: The Ilia Beauty Multi-Stick is the perfect multi-use product. Swipe it on your cheeks and lips for a flush of color that lasts all day.
W3ll People
Founded by a makeup artist, cosmetic dermatologist, and green entrepreneur, W3ll People products are handcrafted in small batches in the USA. Their products contain no fillers, propylene glycol, petrochemicals or, petroleum by-products. Their cosmetics are 100% natural with an emphasis on organic ingredients.
Product to try: W3ll People Expressionist Mascara
rms beauty
rms beauty makes products that are so pretty, I want to eat them. Is that weird? Their line of makeup is non-toxic, while promising to heal and nourish skin. All rms beauty products are free of harmful chemicals, synthetic preservatives, synthetic vitamins, and genetically altered ingredients (GMOs).
Product to try: rms beauty living luminizer
ACURE
I discovered ACURE when I received a bottle of their Certified Organic Argan Oil. I went through the bottle in under a month and immediately ordered a larger size. Each of theirs products is free from animal testing, parabens, sulfates, phthalates, synthetic fragrances, harmful preservatives and artificial colors. They also have a 100% satisfaction guarantee, so why wouldn’t you try them out?
Product to try: ACURE 100% Organic Morroccan Argan Oil
Josie Maran
Take one look at Josie Maran’s face and tell me you’re not convinced to use her makeup line. The gorgeous model-turned-entrepreneur clearly knows what she’s doing — just look at her! All of Maran’s products feature 100% Pure Argan Oil as their signature ingredient. Additionally, they partner with earth-loving, women-empowering organizations and use eco-friendly packaging.
Product to try: Josie Maran Coconut Watercolor Eyeshadow
REN
REN Skincare has been around since 2000, but I’ll admit I only recently heard of it and tried a few of their products. They use only 100% plant and mineral derived actives and all products are free from skin-unfriendly synthetic ingredients.
Product to try: REN Skincare Micro Polish Cleanser
What natural makeup brands do you think are the best?
I’ve only heard of Josie Maran, I need to check her out when I need new products.
How had I not heard about most of these?? Thanks for the heads up!
Most were new to me too when researching and trying out new products
These are great products. Thank for this review. I love Josie maran!